For all your shopping ideas Valgardena Center is a family-run supermarket and has proudly been serving the valley for over 50 years
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About us

Valgardena Center – Where shopping becomes an experience

In our Valgardena Center Despar supermarket, located near the church square in the center of Selva, you will find everything you need for your daily shopping – offering you freshness, quality and great value

Valgardena Center meets all your shopping needs! Our strengths are, as our customers constantly confirm, the high quality and freshness of our products, the large and varied selection of local delicacies and the particularly friendly and quick service.
Our grocery store is a daily meeting point for passionate food lovers who are looking for something special. Whether you prefer our freshly-baked bread or tempting pastries, at Valgardena Center Despar you will find a great variety of fresh groceries at any time of the day thanks to our numerous bakeries. In addition, various household and stationery items, drugstore articles, books, newspapers, souvenirs and a toy department complete our wide range of products.

Our supermarket

Quality We pride ourselves on our quality! We offer everything you would expect from a top supermarket and would be happy to help you personally to choose your products.
Tradition Valgardena Center has been proudly serving the local grocery needs since 1969. Stop by and chat with Bruno anytime to see what makes us different from the rest.
Regionality High-quality products from the Dolomites such as our South Tyrolean speck are very important to us, as well as a large selection of wines and grappas. Regionality is our top priority!

Our team

Not only a supermarket, but a big family!
Our long-serving employees have a lot of experience and are highly motivated to provide you with the best service at any time. Let us advise you personally, Bruno and his team are always eager to make your shopping experience as pleasant as possible.


"A picture is worth a thousand words"
In the 1950s, the Valgardena Center was a pharmacy. Gradually, it evolved into one of the most renowned supermarkets in the valley. Valgardena Center has been managed with much love and effort by Lidia and Willi Pitscheider since 1969 and was taken over by son Bruno a few years ago. Scroll through our picture gallery and discover the history of the supermarket that has been serving its customers for over 50 years.

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